Most, if not all businesses, utilize data analysis when making critical managerial decisions. Especially as firms become increasingly dependent on technology to gather and examine information, it is crucial that marketing leaders have a fundamental understanding of the latest softwares and technology.

Key Learnings

• Performing data analysis in R studio
• Drawing inferences from data to address marketing questions
• Utilizing data insights to produce data-driven strategies
• Identifying the most significant customer traits that contribute to churn through regression analysis
• Conducting principal component analysis to explore brand relations

Additionally, during the last 2 weeks, I worked with a teammate to formulate a 15-page report addressing the solutions to real-life business problems, such as brand perception, increasing sales, and more. Attached below is the final written report.