Lisa was a wonderful asset to our global marketing team at Vrbo during her summer internship. Lisa jumped at every opportunity to get involved, always with a respectful and curious attitude. She portrayed a scientific and creative mindset – a highly sought after attribute! She used data to inform her decisions and kept the customer/end user in mind throughout her project. She went above and beyond in her summer project and daily tasks.

After managing Lisa Ma during her summer marketing internship at Vrbo, I am pleased to
recommend Lisa for an entry level marketing role. I believe that Lisa’s summer internship
experience with the global partner marketing team will compliment many marketing roles and
the many skills it requires.

During her summer internship (June – August 2019), Lisa owned a summer project end to end
and helped with the team with many daily tasks.

For Lisa’s summer project, she created a 5-part video series that were used to help onboard our
new customers on the Vrbo marketplace. Her project included research elements; content, script
and deck creation; and reviews with key stakeholders. Not only did Lisa own this project from
ideation to execution, but she also did so with proactivity, creativity, and a data-driven mindset.
Lisa’s professionalism and interpersonal skills allowed her to gain respect from her peers and
create a strong cross-functional network across the company, including customer experience,
marketing, product, product marketing, creative, video, UX, and legal.

Lisa quickly adapted to the Vrbo culture. This required an ability to adapt to many
circumstances, detail oriented organizational skills, and strong interpersonal and public speaking
skills. Because of Lisa’s success in this role. Lisa was invited to present her project at our
monthly product review, in which she presented her project and next steps to Vrbo executives
and the entire product organization.

To conclude, I have been very happy with Lisa Ma’s performance as a summer intern for Vrbo’s
Global Partner Marketing team. I would not hesitate to re -hire Lisa. I believe her data-driven
marketing capabilities and ability to communicate effectively makes her a strong candidate for
many entry level marketing roles. If you have any questions or concerns regarding Lisa’s
performance at Vrbo, please contact me directly at cmeyerson@vrbo.com.

Caroline Meyerson
Vrbo, Part of Expedia Group
Manager, Global Partner Marketing