Being able to identify patterns from data is one thing. Being able to effectively communicate the analytical findings to key stakeholders is another task. Thanks to Professor Davis, I was able to learn how to do both.

Key Learnings

• Formulating a testable hypothesis
• Testing the hypothesis through assessing data
• Segmenting customers using CHAID decision tree analysis
• Developing business recommendations on data-driven insights
• Presenting data visually by generating reports

See below for my final written report.