Lisa

Most, if not all businesses, utilize data analysis when making critical managerial decisions. Especially as firms become increasingly dependent on technology to gather and examine information, it is crucial that marketing leaders have a fundamental understanding of the latest softwares and technology. Key Learnings Performing data analysis in R studio Drawing inferences from data to…

The Opportunity: As an organization with 200+ members, the potential for philanthropic impact at the Asian Business Students Association is huge. The Outcome: Served local austin underprivileged neighborhoods, environments, schools, hospitals, and others through partnering with 12 non-profit organizations and 8 student-run organizations. Also contributed over $1,800 globally to fund building schools in developing countries….

The Opportunity: The Asian Business Students Association is a big organization with approximately 200 members per semester, so there is a need for communal events to keep people connected to each other and to the association. The Outcome: Lead a team of 9 towards the vision for ABSA’s two end-of-semester banquets that cater to over…

Being able to identify patterns from data is one thing. Being able to effectively communicate the analytical findings to key stakeholders is another task. Thanks to Professor Davis, I was able to learn how to do both. Key Learnings Formulating a testable hypothesis Testing the hypothesis through assessing data Segmenting customers using CHAID decision tree…

The Opportunity: Vrbo’s Partner Success teams has shown that they can effectively coach partners through one-on-one calls, but they can’t scale this to reach all new hosts. Consequently, due to a lack of adequate training, retention rates are negatively affected. The Outcome: I led the production of the Welcome Video Series, a self-serving tool for…

In summer of 2018, I interned abroad in Shanghai at a travel agency called OKDeal Travel, which focuses on providing quality, low-cost tours across Asia for expats. I believed that immersing myself in a completely different work culture would challenge my perspective and enlarge my ability to empathize with a wide spectrum of people. The…

In my Strategic Product Management class with Professor Jain, I learned that a company needs to be focused on the customer to be successful. We were given hands-on experience to develop a product for Steelcase, a high-end furnishing company. Like a business, we went through different stages to understand the target audience, from researching the…

Producer: Lisa Ma | Videographer: Steven Yen The Opportunity: There are a lot of incoming college students wondering what it’s like to attend a certain college. It’s hard, however, to get a good feel of what it’s like there unless they plan a visit, which is difficult for many due to financial and time constraints….